Joe Fresh is known for being an inclusive and family-friendly brand, and their new activewear collection perfectly reflects those values. Their latest workout line sees them joining forces with the influencer Sasha Exeter and it even allows you to match your activewear with your kids.
On her Instagram, Exeter described the launch of this collection as “the pinch-me moment” because she’s been dreaming about it for years. This collaboration was a year and a half in the making, and it was a natural next step in the ongoing partnership between Exeter and Joe Fresh.
The Canadian wellness influencer wanted this collection to be unlike anything Joe Fresh customers have seen before. It was also important for her that all products are inclusive and functional, and offer necessary support and confidence to women wearing them.
The entire collection is available online and at select retail stores starting with June 17th and the products are available in sizes XS to 3X. You can choose between bike shorts, leggings, and crop tops, but the new drop also features shorts, tank tops, and bike shorts for girls and toddlers.
