Jordyn Woods body-positive approach to fashion is one of her guiding principles, and she brought it to the world of activewear with her own brand SecndNtur. Their latest collection is here, and it perfectly encapsulates Woods’ vision for this label.
When she first started SecndNtur, the young Instagram sensation had one goal in mind – creating affordable workout pieces of good quality, for all shapes and sizes. This workout label allowed her to mix up her love for fitness and fashion, and create something truly amazing.
Running her own activewear brand was a logical next step on Woods’ fitness journey, after gym sessions became an essential part of her day and helped her cope with the bigger issues.
“I went through a lot of different things and working out became my therapy… And through working out all the time I realized that there was kind of not an activewear line that was super quality and affordable and size-inclusive so I decided, ‘Why not make my own’” said Jordyn Woods in an interview with People after launching SecndNtur last year.
Her new drop is filled with chic, summer-ready pieces that you can easily wear outside of the gym, as well. The young social media star and her team are constantly working on expanding the line with options that cater to more body types, and we expect great things from them in the future.
