The post Puma’s “Go Wild” Campaign Will Inspire You to Chase the Highs of Running appeared first on yourdailysportfix.com.
]]>Puma’s new campaign kicked off with a launch of the “Go Wild” hero film, which is a tribute to runners and celebrates the magic of unlocking the runner’s high. Puma has collaborated with many athletes and celebrities over the years, but their new campaign takes a different approach and puts everyday runners front and center.
Richard Teyssier, global VP of brand and marketing at PUMA, explained how this new campaign aims to expand its global presence and make more meaningful connections with its audience.
“This new brand campaign represents a new vision for sport and a new chapter for PUMA, aligned with the expectations of a younger generation and rooted in PUMA’s history… We want to inspire the professional and everyday athletes to look inside themselves to find their own greatness and have the courage to unleash their true self,” said Teyssier in a press release.
The “Go Wild” campaign will run through 2025/26 and it will spotlight different sports in addition to running, including basketball and football.
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]]>The post Fitness Influencer Pamela Reif Launches New Collection with Puma appeared first on yourdailysportfix.com.
]]>Pamela Reif is one of the leading fitness YouTubers, with 10 million followers under her belt, and she helped promote short dance-inspired workouts that you can do from the comfort of your home. She’s also active on other social media platforms, including TikTok and Instagram, where her follower count includes over 9 million people.
Reif is no stranger to partnering up with major activewear brands, and she designed her latest workout line for Puma. The photos for this campaign were taken against the stunning and rugged landscapes of the Canary Islands, and they’re meant to capture the natural energy and beauty of the volcano.
The German influencer wants her new line with Puma to encourage women to tap into their inner power and confidence and be the best versions of themselves.
“This collection is supposed to show you what’s possible when you become aware of your inner strength & your natural energy. Sometimes we all need a fresh start to tap into our own power. I hope you will feel confident and strong wearing my last collection,” Reif wrote on Instagram.
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]]>The post What to Look for When Buying a New Gym Bag appeared first on yourdailysportfix.com.
]]>Herschel Novel Bag
If you’re looking for a bag that is fashionable and functional, the Herschel Novel Bag has a large main space and a separate compartment for your sneakers at the bottom. It’s available in different designs, and the fabric is strong and long-lasting.
Puma Evercat Duffle Bag
The Puma Evercat Duffle Bag is the perfect size for carrying around all your gym gear and because it’s black and sleek you can also use it as a weekend travel bag. It also has a shoe compartment to keep away the dirt and it’s affordable and easy to carry.
Under Armour Undeniable 4.0
The Under Armour Undeniable 4.0 duffle bag is made for multi-sport athletes. It’s a little in the higher price range, but the quality is amazing and it has lots of great features for all sports. The material is water resistant so it will keep your clothes dry in the rain and it is really strong so it won’t rip if you’re carrying a tennis racket, a basketball, or a few small weights.
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]]>The post Puma and Goop Join Forces for Chic and Functional Activewear Line appeared first on yourdailysportfix.com.
]]>The official website of Gwyneth Paltrow’s lifestyle brand explains that their activewear line with Puma will fit right in your morning yoga, mood-boosting sweat sessions, and leisurely walks. It includes workout essentials that you can wear in and outside the gym.
“We teamed up with Puma to create a selection of performance-minded staples, from a sportified jumpsuit and a luxe pair of sneakers to sweat-wicking sets that segue from, say, cardio to a coffee hang—to get you where you need to go,” reads the brand’s press release.
This 10-piece athletic and accessory collection includes everything from trendy sports bras and tank tops to bodysuits and sneakers—but that’s not even the best thing about it. All the products in this line are made from functional dryCELL materials, known for their quick-drying properties, and four-way stretch fabric ellaVATE that will draw moisture and sweat away from your skin.
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]]>The post Cara Delevingne Presents Puma’s New Eco-Friendly Yoga Collection appeared first on yourdailysportfix.com.
]]>The British model is a huge fan of yoga and she describes it as one of her biggest passions. This activity impacted her life in many positive ways, and that’s why she wanted her yoga collection with Puma to do the same.
“When Puma approached me about partnering to create a yoga line, I was thrilled. We both are very focused on the environment, that is why it was important to design a collection with minimal impact,” said Delevingne in a press release.
According to Puma’s official website, Exhale’s collection utilizes eco-conscious materials, such as at least 70% recycled polyester. It’s the brand’s latest step towards offsetting any unavoidable emissions since joining forces with the First Climate initiative.
Workout clothes in this collection come in neutral colors, and you can choose between sports bras, knit cover-ups, crop tops, high waist leggings, and joggers. All the items became available for purchase on February 15th at selected Puma stores and their official website.
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]]>The post All Runners Have to Check Out the New Puma Celibrate Shoes appeared first on yourdailysportfix.com.
]]>Xetic is the new cushioning platform that was made to provide improved comfort for all wearing occasions. The innovation has a 3-D printing look, but no worries, it’s not actually plastic, it was made with foam. Its materials have specific behavior when they’re subjected to mechanical stresses such as compression.
Romain Girard, Puma’s senior head of innovation, said in a statement, “Puma’s innovation department teamed up with MIT Design Lab because we needed their high-expert engineering capabilities.”
“MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”
Puma and MIT Design Lab sampled many different designs and settled on a construction shaped like horizontal number 8. This is characteristic of the futuristic visible technology they named Xetic, which was created with extra efficiency and comfort in mind.
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]]>The post Selena Gomez Unveils Her Third Collection With Puma appeared first on yourdailysportfix.com.
]]>Gomez’s main priority with this collection was to make it versatile and accessible, and she put an emphasis on neutral colors, comfortable materials and flexible pieces that can be worn both in and out of the gym.
“I wanted the collection to feel like it had character. Even the photoshoot we did for the promotion pictures, it was like, how do we make the outfits as easy as possible for people to recreate? How do we make sure there is enough versatility with the outfit combinations?” Gomez told Refinery29.
Her latest collection with Puma hit the shelves on December 1st, and it features a series of items that would make the perfect Christmas gift for your gym-obsessed friends. In addition to featuring an impressive range of training shoes, this line also comes with several pieces ideal for cold-weather workouts, including track and puffer jackets.
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]]>The post Cara Delevingne Presents New Puma x Balmain Collection appeared first on yourdailysportfix.com.
]]>Balmain’s creative director Olivier Rousteing happens to be close friends with Delevingne, and their shared love for boxing served as the main inspiration for this range. They found the perfect partner in crime in Puma because this brand has the same value system as the creative duo.
“Puma has always represented team work and empowerment so the idea of doing a partnership with Olivier seemed very fitting. Balmain has a similar brave fierceness to their brand as Puma does and it really excited me to think of what we could all do together,” explained the famous model and actress in a statement.
Puma x Balmain collection will feature mesh tank tops, hoodies, graphic T-shirts, and slim sweatpants, in addition to a series of statement pieces, such as sequined pre-fight gowns, bombers, and souvenir jackets. The entire range will make its way to Puma’s and Balmain’s web store on November 21st.
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]]>The post Selena Gomez Drops Second Activewear Line with Puma appeared first on yourdailysportfix.com.
]]>The list of items we want to add to our workout wardrobe features stylish leggings and track pants, basic sports bras and hoodies, and several pretty epic training shoes.
Gomez also gave us several cute pieces we can easily wear outside of the gym, including faux leather crossbody bags and backpacks.
“Featuring the new SG Runner and Slip-on, laidback apparel and travel-ready accessories, this collection captures the energy of a jet setter with the self-expression of street fashion. Perfect for an ever-expanding lifestyle,” Puma’s official description of the new Selena Gomez line reads.
All the items are already available for purchase on the brand’s official website, and fans of the young singer are already going crazy for the new range of sneakers. Prices range between $90 and $120 depending on the model, but the rest of the pieces are much more affordable.
. Available now. @selenagomez #SGxPUMAThe post Selena Gomez Drops Second Activewear Line with Puma appeared first on yourdailysportfix.com.
]]>The post Selena Gomez Unveils Empowering New Collection With Puma appeared first on yourdailysportfix.com.
]]>Gomez explained she designed this new line with strong women in mind – women who challenge, question and carve out their own space and look good while doing it. Her idea of strength isn’t rooted in our physical abilities, but our passion, expression and the mark we want to leave on this world.
Pieces in Selena’s new collection host many different styles and feature confident colors and bold silhouettes. In addition to apparel and footwear, you can also shop gloves, beanies, backpacks and gym bags.
“I put a lot of effort in creating something that would appeal to every type of girl and wanted to show my personality with this collection. For me, details are everything, so that’s why we included some hidden ‘strong girl’inspirational messages and design features,” explained Selena Gomez.
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