Puma has launched many amazing campaigns over the years, and their latest will inspire you to chase the highs of running. The brand’s newly launched “Go Wild” campaign aims to inspire people to unlock their true selves and unleash their greatness through the power of sport.
Puma’s new campaign kicked off with a launch of the “Go Wild” hero film, which is a tribute to runners and celebrates the magic of unlocking the runner’s high. Puma has collaborated with many athletes and celebrities over the years, but their new campaign takes a different approach and puts everyday runners front and center.
Richard Teyssier, global VP of brand and marketing at PUMA, explained how this new campaign aims to expand its global presence and make more meaningful connections with its audience.
“This new brand campaign represents a new vision for sport and a new chapter for PUMA, aligned with the expectations of a younger generation and rooted in PUMA’s history… We want to inspire the professional and everyday athletes to look inside themselves to find their own greatness and have the courage to unleash their true self,” said Teyssier in a press release.
The “Go Wild” campaign will run through 2025/26 and it will spotlight different sports in addition to running, including basketball and football.
