From Alo Yoga to Girlfriend Collective, social media introduced us to many amazing activewear brands over the years, and Halara is the next one in line. Everyone on TikTok is raving about this brand of women’s activewear-inspired everyday apparel, but what is Halara all about and should you give it a shot?
Halara was founded by Hong Kong-based entrepreneur Joyce Zhang in 2020, after she noticed a growing demand for athletic clothing that’s also suitable for leisure during the pandemic. She found success in the tech world before making a shift to activewear, after noticing a gap in the market for high-quality, stylish, and affordable workouts clothes.
Often dubbed as “Lululemon dupe”, Halala found major success on social media, and it didn’t take long for its affordable and size-inclusive styles to go viral. TikTok has driven sales of many of the brand’s signature products, including Halala’s Active Dress, which sold over a million piecies for less than $40.
Affordable prices and size-inclusivity aren’t Halala’s only pros. According to their official website, the brand’s activewear is designed with “feel-good fabrics that wear beautifully and move with you every step of the way, blending performance and comfort in every piece.” They’re also committed to mindful production and operate on “a demand-driven inventory model that focuses on producing only what you truly want.”
