Selena Gomez Unveils Empowering New Collection With Puma

Despite being one of the biggest stars in the world, Selena Gomez never shied away from working with affordable and casual brands. She became Puma’s brand ambassador last year, and recently dropped a new activewear collection with this brand.

Gomez explained she designed this new line with strong women in mind – women who challenge, question and carve out their own space and look good while doing it. Her idea of strength isn’t rooted in our physical abilities, but our passion, expression and the mark we want to leave on this world.

Pieces in Selena’s new collection host many different styles and feature confident colors and bold silhouettes. In addition to apparel and footwear, you can also shop gloves, beanies, backpacks and gym bags.

“I put a lot of effort in creating something that would appeal to every type of girl and wanted to show my personality with this collection. For me, details are everything, so that’s why we included some hidden ‘strong girl’inspirational messages and design features,” explained Selena Gomez.

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#California Exotic. Make it look easy.

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