Pamela Reif is one of the world’s most popular fitness influencers, and she just joined forces with one of the leading activewear brands. The German fitness guru joined forces with Puma for a new line of workout apparel, inspired by the volcanic energy.
Pamela Reif is one of the leading fitness YouTubers, with 10 million followers under her belt, and she helped promote short dance-inspired workouts that you can do from the comfort of your home. She’s also active on other social media platforms, including TikTok and Instagram, where her follower count includes over 9 million people.
Reif is no stranger to partnering up with major activewear brands, and she designed her latest workout line for Puma. The photos for this campaign were taken against the stunning and rugged landscapes of the Canary Islands, and they’re meant to capture the natural energy and beauty of the volcano.
The German influencer wants her new line with Puma to encourage women to tap into their inner power and confidence and be the best versions of themselves.
“This collection is supposed to show you what’s possible when you become aware of your inner strength & your natural energy. Sometimes we all need a fresh start to tap into our own power. I hope you will feel confident and strong wearing my last collection,” Reif wrote on Instagram.
