ThirdLove built quite a reputation for itself as one of Victoria’s Secret’s main rivals, but they’re not stopping there. After taking the lingerie world by storm, this brand is entering the activewear scene with their very first, size-inclusive workout line.
ThirdLove’s CEO, Heidi Zak, is fully aware they’re entering a competitive market with their activewear collection, but they’re doing it for a reason. Their customers have been asking for a workout line for quite some time, and they wanted to give them just that.
“Active is something we’ve actually been working on for two years. Our number-one searched terms on Thirdlove.com are ‘sports’, ‘sports bras’ and ‘active.’ So it was something we definitely heard from our customers that they really wanted to see,” Zak told WWD.
Workout tops and bras will serve as the centerpiece of ThirdLove’s first workout line, which makes total sense given their background. Rather than choosing from small, medium, or large, it’s up to you to pick band and cup size, like you would with a regular bra.
ThirdLove has broken the new launch down into three categories, based on the fabrics being used. Kinetic was designed with high-intensity workouts in mind, Flex is wearable and perfect for more relaxing activities, while Muse is soft and falls under the athleisure category. All the products are available for purchase on www.thirdlove.com.
