Running comes with a long list of benefits, but many people avoid it because it puts too much stress on their feet. That’s why Nike crafted new cushioning technology, Joyride, which will make you fall in love with running all over again.
This cushioning system is made out of pods filled with thousands of TPE beads. According to Nike’s official website, every time you take a step these beads end up shaping around your foot to provide personalized cushioning and support and they provide significantly better impact absorption than most of the running shoes on the market.
Nike Joyride will launch globally on August 15th, and Nike’s master trainer Kirsty Godso sees them as the perfect shoes for everyone from experienced runners to amateurs who are just starting their journey.
“There’s a lot of us out there who actually don’t really like running but just want to move… I’m never looking for a full on performance shoe because I’m not doing a serious amount of miles. Joyride is the first shoe that’s come along that feels like it could be my shoe,” explained Godso while discussing Nike’s latest launch with Elle.
