This pandemic has been challenging for everyone, especially healthcare workers who have dedicated their lives to working on the frontline. They are the real-life superheroes that aren’t getting the credit they deserve and Reebok decided to honor them in a campaign for their new capsule collection, Reebok x Wonder Woman 1984.
Created in partnership with DC and Warner Bros. Consumer Products before the release of Wonder Woman 1984, which is excepted to debut in December, the campaign features six nurses from Boston, where Reebok is headquartered. Taylor Meyer (nurse practitioner), Vilma Pacheco (nurse practitioner), Kathryn D’Innocenzo (emergency room nurse), Suki Stiles (registered nurse), Cassie Moy (registered nurse), and Solange Rosa (emergency room nurse), work for some of the city’s most prominent hospitals.
″These nurses are on the frontlines fighting the first global pandemic of the century day in and day out by risking their lives to save others,″ Caroline Machen, vice president of global marketing at Reebok, said in a statement. ″While they might not see themselves as real-life wonder women, we do.”
Reebok also created a mini-documentary in which each nurse shared their experiences working on the frontline during the pandemic. The nurses spoke about how challenging it’s been keeping sick patients from their loved ones and how many of the nurses haven’t seen their families since the pandemic, but that the job has been especially rewarding during these challenging times.
The collection includes Reebok’s most iconic looks with a Wonder Woman twist like the high-top sneakers available in gold with WW emblazoned on them, the classic leggings in gold, and matching track jackets and pants with Wonder Woman logos.
Reebok x Wonder Woman 1984 is now available on the company’s website and it comes in unisex, women’s, and kids’ sizes.
