Rita Ora Enters Activewear Scene With Her New Brand, Humans Being

Rita Ora at the American Music Awards, Arrivals in 2014
Rita Ora at the American Music Awards, Arrivals in 2014. Photo by Broadimage/REX/Shutterstock (4267344fi)

From Kate Hudson to Carrie Underwood, the list of celebrities with their own sportswear brand is growing by the day, and another star just joined their ranks. Rita Ora is getting ready to enter the activewear scene with her newly-launched company Humans Being.

Humans Being is officially launching on November 3, but what can we expect once it hits the shelves? Ora is hoping her brand will inspire people to be stronger and kinder—to themselves, to each other, and to the planet.

Humans Being puts sustainability front and center, and its products are crafted from sustainable and recyclable and natural materials. Starting an eco-friendly brand was important for Ora since she always strived towards mixing vintage and modern styles and repurposing items from the past.

“When I founded Humans Being, I wanted to embody this same mentality using recyclable materials to create clothing that’s both stylish and comfortable. It was important for me to create looks that people can feel good wearing both inside and out,” explains Ora in a press release.

The inaugural Humans Being line includes a total of 12 garments, ranging from leggings and bike shorts to sweatshirts and sports bras. They come in six different colors and be purchased on the brand’s official website.