The list of celebrities with their own activewear lines is getting longer by the day, and Ashy Bines is the latest to join in on this trend. The Australian fitness influencer is launching her own fitness clothing brand called Baseline.
Bines prepared herself for this business adventure while collaborating with other brands and discussing her activewear experiences with other women, before finally deciding to give it a go a launch her own workout brand.
“I live in activewear, so I was determined to create a super-premium activewear brand designed with performance in mind but that was also super comfortable. I absolutely knew I was ready and that it was time for me to branch out independently to launch my own activewear label,” the fitness influencer told Business News Australia.
Baseline will officially launch on February 26th, and it will feature two collections—Commando Range and Performance Basics. Judging by the promo photos that Ashy Bines shared so far, she’s prepared a wide range of leggings, sports bras, and tank tops with fun prints and vivid colors.