Every fashion brand that still doesn’t have an activewear line seems to be launching one this year. Intimissimi is the latest company to hop on this trend, and their first activewear collection “In Action” is actually worth the hype.
The Italian brand mostly specializes in underwear and lingerie, but they’re shifting gears in 2021. As activewear became an essential part of the wardrobe for women, Intimissimi decided to offer it to their customers, according to their brand manager Laura Gesuito.
“This past year, during the pandemic, there has been a revolution in the way women dress; there’s been an increased emphasis on comfort, but also on women prioritizing wellness. We’re always adapting to give women what they need,” Gesuito told WWD.
Intimissimi’s first-ever workout line “In Action” features a total of 12 pieces, designed with sustainable, all-natural, and breathable fabrics. Their priority was to produce a line of activewear clothes that offer comfort and support during workouts of different levels of intensity.
The first drop features leggings and sports bras in several different colors, with an affordable price point. All the products from the collection are available on Intimissimi’s official website and selected stores.
