Our favorite celebrities are constantly trying to tap into the activewear market by starting their own gym-bound collections, and Jessica Simpson is the next one in line. The famous singer is currently plotting the launch of her new activewear brand.
Simpson joined forces with Los Angeles-based apparel manufacturer FAM Brands to create her new line of workout apparel and she knows exactly what she wants it to be.
“It has always been important to me to help women of all ages, shapes and sizes feel great. And for me, a healthy and active lifestyle is one of the keys to feeling like my best self,” said Simpson while discussing her latest business endeavor with WWD.
The famous singer feels that the timing for this collection couldn’t have been more perfect, since she’s currently learning how to balance motherhood and career while staying active and healthy.
This isn’t Simpson’s first foray in the world of activewear, since she previously released a “Warm Up” collection back in 2015. Her new workout range should come our way next spring, and it will feature leggings, sports bras, T-shirts, tank tops, and sweatshirts, that work both inside and outside the gym.
