Khloé Kardashian and Emma Grede launched a series of inclusive collections through their Good American brand, and their latest is geared towards new moms who are trying to get back in shape.
Good Mama Performance Collection is available for purchase on the brand’s official website, and it features a series of pieces for pregnant women and new moms. Their main goal was to create a line of stretchy and comfortable activewear that doesn’t feel limiting and restrictive.
Emma Grede discussed this collection with Pop Sugar and reveled that Kardashian and her came up with this idea because they wanted to create products that would resonate with women at every stage of their pregnancy – before, during, and after.
“As a mother myself, I saw that the maternity activewear space was limited – and we believe style shouldn’t be sacrificed for functionality and comfort. Your body changes so much while you’re pregnant, so anything that makes you feel confident and strong – including your outfit – is really important!” explained Grede.
