Marks & Spencer Celebrates New Year With New Goodmove Campaign

If you’re looking for a way to commit to your fitness resolutions in 2022, some chic new activewear could get you there and Marks & Spencer’s got just the thing you need. They expanded their Goodmove sportswear brand just in time for the new year.

It’s been two years ago since Marks & Spencer joined a long list of brands with their own activewear line. Their managing director of clothing and home, Richard Price, believes that Goodmove became a credible competitor in the growing activewear market during this time.

“With health and wellness more important than ever for our customers, we’re starting 2022 with a bold campaign for Goodmove that highlights both the trusted value of the product and the important innovations within the range,” said Price in a statement.

With 1.6 million items sold annually, Goodmove is now Marks & Spencer’s biggest in-house brand and its offer will be even more amazing in 2022. They recently unveiled a new spring collection, which strongly focuses on high-impact sports bras, and reflective and bright items for working out outdoors.

Goodmove now includes women’s, men’s, and children’s wear, and M&S will be expanding their offer by adding some other brands to the mix. WatchShop and Speedo are some of the third-party brands set to be added to their offer.