SKIMS joined forces with many of the world’s leading brands since its launch, and Nike is the next one in line. The sports gear giant teamed up with Kim Kardashian’s shapewear brand to launch a new collaborative women’s activewear brand NikeSKIMS later this spring.
According to Nike’s press release, this collaborative brand is “built on a commitment to innovation, inclusivity and breaking boundaries.” It’s designed with women athletes in mind, dedicated to listening to their voices and meeting their needs with a unique and disruptive point of view rooted in strength and style.
According to SKIMS co-founder Kim Kardashian, Nike felt like a perfect partner in crime for this collaboration because they’re driven by an unwavering belief in the power of women.
“This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring,” said Kardashian in a statement.
NikeSKIMS will offer an extensive line of training apparel, footwear, and accessories when it launches later this spring. It will initially only be available in the United States, while the global expansion is set for 2026.
