Rihanna’s Savage x Fenty is the Latest Brand to Enter Activewear Scene

The list of brands with their own activewear line is pretty much endless, and Savage x Fenty is finally ready to explore this growing industry. Rihanna’s lingerie brand joined forces with fashion designer Adam Selman to bring their very first sportswear partnership to life.

Savage x Fenty Sport is set to include everything from sports bras and leggings to jumpsuits and bodysuits. They strived to create a collection that can be worn in and outside of the gym, giving a nod to the brand’s visual identity through lingerie-inspired details and fun colors and prints.

With their first activewear line, Savage x Fenty wanted to push boundaries of how we define sport and sportswear, and Adam Selman proved to be the perfect partner in crime.

“We think of sport as how you move through your life. I want people to feel sexy, carefree, and powerful when they put these pieces on and Adam is the perfect designer to carry out that vision,” said Rihanna in a statement.

Since its launch in 2018, Savage x Fenty established itself as one of the leading size-inclusive brands on the market, and its activewear line will continue making strides toward body positivity. The collection will come in sizes from XS to 4X, and it will become available on November 9 on the brand’s official website.