Target’s New Activewear Brand is Both Inclusive and Affordable

Target is one of the best places to head when you’re looking for cute, but affordable activewear and their new in-house brand is top of the line. All in Motion puts focus on inclusivity and sustainability and it’s here to challenge some of the major workout brands.

Target’s new workout range will be available online on January 17th and in stores a week later. Items in this collection were made with sustainably sourced materials, and they come in a wide range of sizes for different body types.

According to Target’s Jill Sando, their main goal with All in Motion was to create a workout brand for the entire family and for all stages of their fitness journey.

“After listening to and sweating alongside more than 15.000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform— at an affordable price,” said Sando in a press release.