This NYC-Based Brand is Our Latest Activewear Obsession

Leading sports brands such as Nike and Rebook are constantly dominating our Instagram feeds, but they aren’t the only ones worthy of your attention. Alala will win you over with their versatile workout clothes, and there’s so much to love about it.

This New York-based high-end brand was founded by Denise Lee, whose main goal was to create fashion-forward activewear pieces for modern women on the go.

“We’ve taken a different approach to our designs and branding, and I believe that our customers are responding to the modernity and sophistication of our products and our brand. Our customers love and appreciate our focus on fashion, without sacrificing function, comfort and performance in our pieces,” explained  Lee in an interview with Huffington Post.

Alala was named after Greek goddess whose name signifies a battle cry, and it’s made for women who take action and live their lives with audacity. Finding a piece you don’t like on their official website is pretty much impossible, but if it happens you can design your own unique pair, with their customize option.