Eco-friendly activewear has experienced a true boom in recent years, and Under Armour is the latest major brand to embrace this trend. They joined forces with Unless for a “regenerative” sportswear collection, crafted with zero-plastic, plant-based materials.
Unless is an eco-friendly apparel and footwear brand, known for making products from natural materials that can be worn and safely returned to nature. They’re on the forefronts of transformative shift in the sportswear after joining forces with Under Armour to launch their debut line of regenerative activewear.
According to Under Armour’s brand president Eric Liedtke, this partnership represents an important step in making a shift from relying heavily on plastics to using eco-friendly materials that can be safely returned to the environment.
“By using only plant-based materials; this regenerative sportswear collection is designed to decompose rather than pollute – representing a revolutionary advancement in reimagining the future of product creation in our industry, with an innovative commitment that honors both athletes and the planet,” said Liedtke in a statement.
Under Armour’s partnership with Unless first saw the light of day at the Milan Design Week, where visitors got to explore it through a tactile, immersive experience. It includes hoodies, t-shirts, and shorts, ranging in price between $30 and $160, which will be available exclusively at the Under Armour Baltimore Brand House at the end of April.
