2020 has given us many collaborations that we didn’t see coming, and the latest one involves everyone’s favorite R&B superstar and one of the world’s top fitness brands. Beyoncé joined forces with Peloton for a series of themed workout experiences.
Peloton describes their collaboration with Beyoncé as a part of their “unyielding pursuit to provide an engaging and motivating experience” to their members. From cycling, running, boot camp, yoga, and meditation, Beyoncé-themed workouts are now available on the Peloton App and you can access them for free as a part of a 30-day trial.
In an official statement, Beyoncé revealed she’s been a Peloton member for several years and that’s she’s excited to join forces with this brand because they’re dedicated to helping people be the best version of themselves. They also share a common understanding that the power of music can “uplift and inspire those on their fitness journey.”
Beyoncé’s partnership with Peloton coincides with homecoming season, an annual fall celebration for students at historically black colleges. To mark the occasion, Peloton is offering two-year free memberships to students of ten historically black universities in addition to pursuing long-term recruiting partnerships with these schools.
