Adidas’ celebrity collaborations are a gift that keeps on giving and Karlie Kloss is the latest star to join forces with this brand. Her new activewear line is functional and fashionable at the same time and she described it as a culmination of so many things that she loves.
While discussing her collaboration with Adidas with Elle, Kloss called it “a dream come true” because she always identified as an athlete and saw sports as an integral part of her life. Her main goal was to create a collection that will inspire young women to use sport as their driving force, but it was equally important to her to make her Adidas line eco-friendly.
“Sustainability was key to our process. Jo and I incorporated Adidas’ cutting-edge recycled materials to reflect both the brand’s dedication to innovation as well as our young athletes’ commitment to a more sustainable future,” explained Kloss in a press release.
Her new Adidas collection is launching on the brand’s official website on December 1, with new seasonal drops coming our way next year. The first drop will feature a wide range of versatile, streetwear-inspired activewear pieces, which utilize Aeroready high-performance fabric technology.
