Nike Puts Plus-Size Mannequins in a London Store

By
Jovana
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Nike is becoming a more inclusive brand and they want the world to know it. The brand opened a new women’s floor at NikeTown London in June where they sell “extended offerings of plus-sizes” and customized sportswear. The store includes plus-size and para-sport mannequins.

“To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space,” Nike’s press release said.

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If anyone tries to tell you that your body size will hold you back, they are absolutely wrong. A few weeks ago someone left me a comment saying ‘You are mad if you think you can do ballet’. Feels good proving people wrong, you’re only called ‘crazy’ til you do it 😏 ——————— This whole dream of a campaign is a collaboration I worked on with @nike + @veryuk – all hail brands working towards diversity + including plus size women in such a positive way! The campaign focused on the Nike One Leggings which are honestly the most comfortable pair I have EVER worn. I wore them from 9am-8pm, through a ballet/barre session with the incredible @paletacalmquality ,for lunch, to travel home and barely even realised I had them on. Super high waist, comfortable and they really move with your body – no rolling or falling down (thank the Lord) which annoyingly most plus size workout leggings do – but these do not move! Thank you Nike for taking the time to create a ridiculously well made plus collection + for your leaps and bounds in terms of inclusivity. Everything I’m wearing is available on the Very website 💪 Ph by @sarahellen_photography @nikewomen @veryuk #onelegging #bodypositive #ballet #barre #barreworkout #blok

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Nike’s been offering plus-size clothes since 2017, when they collaborated with model Paloma Elsesser, influencers Danielle Vanier and Grace Victory, and hammer thrower Amanda Bingson. In 2018, they launched a long-term collaboration with Victory and this year, they showcased the plus-size range with a help of influencer Chloe Elliott.