Many companies have been putting effort into creating and selling more eco-friendly products, and that includes athletic-wear giants like Nike. The Air Zoom Alphafly Next Nature was launched earlier this week, and they’re hailed as Nike’s “most sustainable performance shoe yet,” according to the brand.
Made from 50% total recycled content The new sneakers are an upgrade to the Air Zoom Alphafly NEXT%, which are most popular among long-distance runners (including record-breaking marathon runner Eliud Kipchoge). Nike incorporated the use of innovative materials, and principles of circular release, according to a press release.
The idea was to design a shoe that will not fall short of the innovative NEXT% shoe in terms of the function of performance, in a way that would reduce material waste and impact. Product testing by athletes involved logging 400 miles or more of rigorous activity to make sure the shoes actually performed well.
The Air Zoom Alphafly Next Nature is not the only environment-focused Nike project. The brand is currently working on drastically reducing and ultimately eliminating its carbon emissions and waste. These new production processes will be implemented on the majority of the Nike running line. The new sneakers are expected to go on sale later in September and their price is yet to be announced.