After five years of being sponsored by Nike, Olympic gymnast Simone Biles has found the perfect partner in crime with another brand. She signed a new apparel sponsorship with Gap’s female-focused Athleta brand, and their first activewear line is on the way.
In an official press release announcing her partnership with Athleta, Biles said she’s hoping this new collaboration will give her the opportunity to encourage young girls to reach their full potential and be a force for change.
“I admire Athleta for their commitment to recognize and support women’s individual and collective strength and, together, I believe we can help girls to confidently and passionately take on the world in their athletic endeavors and beyond,” said the Olympic gold medalist.
Biles’ first activewear line with Athleta still doesn’t have an official release date, but she’s expected to work collaboratively with the brand’s team to bring it to life. Athleta’s chief product officer, Jana Henning, said they’re certain Biles will bring the same elements of confidence, strength, and grace that she’s known for to this partnership.
In addition to curating a line of exclusive apparel for Athleta, Biles is also expected to facilitate conversations that will inspire and uplift young women to reach their full potential.
