Venus Williams has given us countless amazing activewear collections through her brand EleVen and her latest has her teaming up with another major player in the world of athleisure. The tennis legend joined forces with K-Swiss for a limited-edition capsule collection, in addition to becoming their global brand ambassador.
Williams discussed her new collaboration with WWD and said she noticed a synergy between her own brand EleVen and K-Swiss because they both celebrate boldness. She wanted their collaboration to be “a marriage between the two brand styles”, and tried to accomplish this goal by combining classic looks with surprising design elements.
It was also crucial for Williams to create functional workout pieces that can support the highest level of performance, in addition to looking great. The entire line comes with a total of 12 pieces, including leggings, joggers, jackets, hoodies, tank tops, T-shirts, and even shoes.
Since Williams now serves as K-Swiss’ global ambassador, we’re expecting this will only be the first of many collaborations to come. All 12 items from their new activewear collection will be available on www.kswiss.com.
