Kate Hudson Launches Plant-Based Nutrition Brand InBloom

Kate Hudson. Photo by AFF-USA/REX/Shutterstock (10158838k)

After finding enormous success with her activewear company Fabletics, Kate Hudson is coming for the world of wellness supplements. The famous actress announced the launch of InBloom, a vegan brand of nutritional powders.

In addition to being 100% plant-based, Hudson is promising InBloom powders will be non-GMO, synthetic-free, and eco-friendly. She was initially planning to launch this brand next year but decided now’s the perfect time to share these healthy and affordable products with the world.

“It will support whatever you’re going through: Your dailies and also anything else, to assist in your life, whether it be your sleep patterns or your cognitive function. We really wanted to make sure there was something for everyone and that it could be versatile,” said Hudson on Instagram.

The first drop is expected to feature a total of six InBloom powder supplements, made with a long list of healthy ingredients, each one promoting a specific area of wellness. Pre-sale kicked off on the brand’s official website tobeinbloom.com on August 18th, and Hudson is expected to share more info about specific products later this month.